Ariat® was founded in 1993 on technology and innovation with the goal of making the highest quality footwear and apparel for the world’s top equestrian athletes. Ariat® now sets the standard for performance, innovation, and authentic style in both riding and country footwear and apparel.
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Ariat is renowned for its innovative, stylish and quality footwear and apparel, which is synonymous with the equestrian and country market.
Originally established by passionate equestrian Beth Cross in 1992, the company is named after the American race horse Secretariat. A throwback to Beth’s childhood where she spent her younger days on a working thoroughbred farm in Pennsylvania.
The company debuted their first riding boot in 1993, which proved a success and started many riders’ love affair with the brand. Since then Ariat has continued to innovate, providing the equestrian market with a variety of product ranges, from English and Country styles to Western footwear and their ever popular Apparel collection.
Ariat’s English collection has developed over the years to include a variety of key styles, new technology and sleek designs. From elegant and traditional long boots to modern paddock boots, Ariat’s English collection looks to provide every rider with the tools to perform at their very peak.
As the company has expanded, so has Ariat’s Country collection which offers a wide selection of high performance walking, outdoor and tall boots, with GORE-TEX® membranes and supportive footbeds. In addition to these, the collection also features fashion country boots from mid calf and knee length to short ankle staples. These boots are rugged enough for days in the country or fashionable enough for meetings in town.
If you are looking for something different in the footwear department, then Ariat’s range of Western footwear could be perfect for you. With its colourful and rugged designs, the Western boot is becoming a staple in many rider’s wardrobes. Ariat’s performance boots which are perfect for riding in, combine advanced technology, premium leathers and thoughtful design and construction. With these Western boots, you can ensure you will always stand out from the crowd.
Ariat’s ever popular Apparel range offers athletes a variety of options from coats and breeches to show attire and casual tops. The collection features a host of Ariat’s most advanced technology including Sun Protection Fabric™, AriatTEK®, V3® Fit and V3® Stretch, Moisture Movement Technology™ and Core Control Technology™. With something for everyone in a variety of stylish designs, bright colours and classic shapes, Ariat proves why it is leading the way in equestrian fashion.
Quality without compromise, Ariat believes in innovation, dedication, balance and possibilities and includes the likes of Meredith Michaels-Beerbaum, Andreas Ostholt, Iris Pemen, Trevor Breen and William Fox Pitt among their many fans. From festivals to country shows, competitions to everyday wear, Ariat has the perfect attire for all occasions.